I smoked 20 a day for 30 years, and 1 month on from taking the plunge with B&M, I haven't touched a "fag" since. I feel less out of breath when running for the bus now, food is tasting better, and I no longer have to go outside It's saving me £100 a month too! I'm loving the Menthol! I used to smoke Berkeley Menthol back in the 80's! It's also more obvious when the re-fill needs changing I'm starting to hate it when people smoke around me now. It's true that there's nothing worse than an ex smoker. Thanks B&M guys!!